Fcebook Pges re incresingly becoming “secon home pge” for businesses online. An while more n more Pge owners re < href="http://www.insiefcebook.com/fcebook-mrketing-bible/">lerning how to become expert Fcebook mrketers, Fcebook hs recently crete mny new opportunities for Pges to get more trffic through the trie n true methos of – you guesse it – serch engine optimiztion (SEO).

While Fcebook’s “virl chnnels” – the News Fee, invittions, n messges – ply centrl role in the spre of content through Fcebook, employing importnt SEO tctics within your Fcebook Pge cn help your Pge rech more n more Fcebook fns. While virl istribution cn help you rech people your fns re irectly connecte to, serch engine optimiztion exposes your Fcebook Pge to Fcebook’s entire userbse. In fct, Fcebook itself hs tken mjor steps to improve its own SEO uring recent weeks n months, creting opportunities for Pge owners to benefit irectly while creting vlue for Fcebook t the sme time.

So, without further o, here re 10 SEO strtegies n tctics every Fcebook Pge owner shoul know:

1. Choose the best nme for your Fcebook Pge – n on’t chnge it

Choosing the right nme for your Fcebook Pge is vitl. Despite the tempttion to stuff your Pge title with high vlue generic keywors – like “Mike’s Trvel Agency: Ls Vegs, Hwii, Cncun – Hotels, Flights, ∓ More” – this pproch will ctully hrm your Pge’s virl growth rte insie Fcebook more thn it will help through better SEO. For exmple, if your pge’s title ppers too spmmy, fns will be less likely to shre it with their friens on their profile n more likely to hie your uptes from their News Fee.

Secon, on’t give into the tempttion to choose fully generic pge nme like “Trvel” or “Hwii.” Becuse Fcebook’s intention for Pges is tht they uthenticlly represent businesses, brns, or celebrities, Fcebook hs recently been < href="http://www.insiefcebook.com/2009/06/11/fcebook-revokes-strem-publishing-privileges-from-lrge-generic-pge-owners/">isbling uptes for genericlly nme Pges – effectively neutering their bility to rech their Fcebook fns.

The bottom line: use your business’s rel nme s the nme of your pge. An once you pick your Pge’s nme, on’t chnge it. Fcebook uses your Pge nme in the title of the Pge, n since Google ings pges when their titles chnge, moifying your Fcebook Pge’s nme will cost you SEO points.

2. Select the best URL (Fcebook usernme) for your Fcebook Pge

Fcebook < href="http://www.insiefcebook.com/2009/06/12/fcebook-usernme-registrtion-opens-tonight/">recently lunche the bility to choose vnity URL (Fcebook clls it “usernme”) for your Fcebook Pge, one of the most importnt SEO opportunities on Fcebook to te. When you choose Fcebook usernme for your Pge, your Pge’s URL becomes www.fcebook.com/YourUsernmeHere. Usernmes cn be selecte t < href="http://www.fcebook.com/usernme">www.fcebook.com/usernme.

Fcebook usernmes present better opportunity for businesses to consier incorporting generic keywors for SEO purposes thn the Pge nme itself. While Fcebook hs crete blck list of generic usernmes tht Pges (n users) re prevente from registering, there re still opportunities for businesses to obtin reltively generic usernmes, or usernmes tht combine their ctul nme with itionl generic keywors.

However, we o offer wor of cution when incorporting generic keywors in your Fcebook Pge URL: Fcebook intens for Pges to uthenticlly represent the ientities of businesses, n brns n hs revoke privileges from Pges with generic titles in the pst, so it’s not unfthomble tht Fcebook might somehow punish Pges with generic usernmes by similrly revoking sttus publishing rights (or t lest the usernme itself) t some point in the future.

The sfest option – n wisest long term bet in our view – is to choose usernme tht uthenticlly represents your business or brn. For exmple, we chose < href="http://www.fcebook.com/InsieFcebook">www.fcebook.com/InsieFcebook. Once you pick Fcebook usernme/URL for your Pge, it cnnot be chnge – ever. So pick usernme you’re going to be comfortble with n confient in for the long term.

One importnt note: in orer to mitigte Fcebook usernme squtting, Fcebook requires tht your Pge hve t lest 100 fns before it becomes eligible to select usernme. If your Pge hs less thn 100 fns, you’ll nee to recruit more fns before being ble to tke vntge of this importnt SEO strtegy.

3. Use the “About” text box to plce keywor-ense prose ner the top of your Pge

One importnt SEO strtegy tht shoul be employe on your Fcebook Pge whenever fesible is plcing keywor-ense prose s close to the top of the Pge s possible. Becuse Fcebook limits where Pge owners cn plce lrge chunks of text on the efult Wll tb of Fcebook Pges, the “About” box ctully represents the highest plce in the CSS structure of the pge to custom text.

In orer to text to your Pge’s “About” box, click the “Write something bout [YourPge]” in the box unerneth your Pge’s profile picture. You’ll then be ble to enter custom text in the input box – there is 250 chrcter limit, so choose your wors wisely.

4. Use the “Info” tb to inclue more importnt keywors, text, n high priority links on your Pge

Fcebook cretes n “Info” tb for every Fcebook Pge tht hs fiels contining importnt escriptive mett bout the Pge. It’s importnt to fill out these fiels, becuse they provie the opportunity to inclue keywors, prose, n links tht will increse the content score of your Fcebook Pge for mny types of Google serches. For exmple:

• Aress, City, Stte, n Zip coe re importnt fiels for locl serches
• Compny Overview, Mission, n Proucts re importnt fiels for prouct serches
• Websites is vluble opportunity to irect links to your own websites or other relevnt sites in your spce

The specific fiels present will vry ccoring to the ctegory you choose for your Pge when you crete it (business, brn, or public figure), so choose the ctegory tht best fits your nees.

5. Crete “Sttic FBML” boxes n tbs to plce lengthy content n more sttic links on your Pge

While opportunities to plce lrge blocks of sttic text on the efult tb of your Fcebook Pge re quite limite (see the “About” box section bove), Fcebook llows Pge owners to crete itionl boxes or tbs tht cn hol ny kin of sttic content, incluing text, imges, n links. Aing content boxes or tbs to your Pge cn be gret wy to boost the content ensity score of your Pge (note, however, tht ech tb lives t seprte URL in Google’s eyes).

In orer to custom content box or tb to your Pge, follow these steps:

1. Go to the “< href="http://www.fcebook.com/pps/ppliction.php?i=4949752878∓b∓ref=p">Sttic FBML” ppliction on Fcebook.
2. Click “A to my Pge” on the top left sie, n choose the pge you’ like to custom content box or tb to.
3. Once you’ve chosen one, close the ilog box, go to your Pge, n click “Eit pge” uner your Pge’s profile picture.
4. In the pplictions list on the resulting pge, you shoul see n ppliction clle “FBML 1″. Click the pencil icon on the right, n choose “Eit.”
5. You’ll be tken to pge with 2 fiels: “Box Title” n “FBML.” Enter the nme you’ like to give the box or tb in the “Box Title” fiel. Enter the HTML you’ like to use in the “FBML” fiel (FBML stns for Fcebook Mrkup Lnguge, n is subset of HTML.), n then click the Sve Chnges button.
6. Once chnges re sve, click the “Eit” link t the top of your Pge to return to your Pge’s ppliction settings pge. Click the pencil icon next to the nme of the FBML ppliction you just crete, n choose “Appliction Settings.”
7. If you wnt to the FBML you just entere s box, choose “A” next to the Box option. The custom FBML box will by efult pper on the Boxes tb, so if you wnt to move it to the left sie of your Wll tb, you’ll nee to then go to the Boxes tb, click the pencil icon on your FBML box, n choose “Move to Wll tb.”
8. Or, if you wnt to the FBML you just entere s tb, choose “A” next to the Tb option. The custom content shoul then utomticlly pper on its own tb on your Pge. Note, however, tht Fcebook trunctes tb titles fter 10 chrcters, so you’ll nee to choose short title.

An voil! After tht somewht ruous process, your custom content shoul pper. Be sure to write goo copy

6. Post irect links to your website (or other relevnt sites) in your Pge’s strem

Sttus uptes offer powerful wy to plce irect links ner the top of your Pge’s CSS structure. Becuse Google boosts pges tht link to relevnt sites – n ings pges tht link to unrelte sites or too mny links too suenly – posting links in sttus uptes cn be powerful n uthentic wy to boost your Fcebook Pge’s link score.

There re two wys to post links into your Pge’s strem:

1. Incluing the rw URL in the text of the sttus upte itself
2. Using the “ttch link” feture in the Fcebook publisher

Let’s tke look t the pros n cons of ech pproch from n SEO perspective:

1. Rw URL

When you inclue the rw URL in the text of the sttus upte itself, Fcebook uto-links the text irectly to the URL. While you cn’t control the nchor text of the link (it is lwys just the URL itself), the link oes go irectly to the estintion pge – n not through Fcebook.com URL tht s the Fcebook menu br t the top when you click through to the estintion pge.

< href="http://www.ppt.com/">

2. Attch Link

When you use the “ttch link” feture of the Fcebook publisher, Fcebook pulls in the title, boy, n imges from your Pge, n suggests thumbnil imge n text snippet which it plces jcent to your Pge’s link. The utomtic inclusion of this text further boosts the keywor ensity of the CSS region ner the link, n the thumbnil lso links to the estintion URL – both nice perks of using the “ttch link” feture.

< href="http://pget.insiefcebook.com/">

Power tip: You cn lso chnge the nchor text while clicking the pge’s title before clicking “Shre” in the Fcebook publisher.

However, importntly, the link itself oes not go irectly to the estintion URL – rther, it goes through Fcebook.com shre URL tht inclues the estintion URL s n ifrme on the resulting pge, with the Fcebook menu br t the top which inclues commenting n shring fetures. While there is still some < href="http://www.google.com/serch?q=iggbr+301+200">ebte in the SEO community s to the impct of the specific implementtion etils of such toolbrs, the lck of irect link when using Fcebook’s “ttch link” feture oes prtilly mitigte the SEO benefits of posting links on Fcebook Pges.

7. A photos with cptions, events with escriptions, n iscussion forum

It lmost goes without sying, but it’s importnt to lwys be shring interesting content on your Fcebook Pge, n lwys using ll vilble escriptive fiels on ech type of content shre. When posting photos, use verbose n keywor-ense escriptions. When posting events, tke the extr minute to inclue text n keywors in the event escription fiel tht you wnt to rnk for. A iscussion forum to your Pge.

Fcebook mkes ll of the content shre on Fcebook Pges inexble by serch engines, so use the tools Fcebook provies to your full vntge.

8. Get more inboun links to your Fcebook Pge from the web by posting links to your Pge on ll your websites

< href="http://www.fcebook.com/insiefcebook">Just s vriety of inboun links from uthorittive websites help boost PgeRnk for tritionl websites, getting more inboun links to your Fcebook Pge will boost its PgeRnk s well. You cn o this with text links, but Fcebook hs lso crete “Fin Us On Fcebook” bge which it encourges Pge owners to use. The new < href="http://www.insiefcebook.com/2009/07/08/fcebook-releses-new-sttus-upte-fn-box-wiget-for-pges/">Fn Box wiget for Fcebook Pges lso inclues links bck to your Fcebook Pge.

Fcebook hs crete < href="http://www.fcebook.com/pges/mnge/promo_guielines.php">promotionl guielines for promoting your Fcebook Pge tht re worth re. Bsiclly, Fcebook oesn’t wnt Pge owners to clim you hve officilly prtnere with Fcebook by virtue of hving Fcebook Pge. However, Fcebook oes wnt s mny links s possible pointing to Fcebook.com

9. Get more intr-Fcebook inboun links by getting more Fcebook fns

Becuse Fcebook plces links to Fcebook Pges on the < href="http://www.insiefcebook.com/2008/11/17/fcebook-internlly-seoing-brn-pges-wnts-more-trffic-n-google-juice/">efult version of Fcebook users’ profile pges which re visible to serch engines, the more fns you get, the more links you’ll hve to your Pge within Fcebook. For Pges with thousns (or even millions) of fns, the number of links cn relly up.

10. Strengthen intr-Fcebook reciprocl linking by getting fns to comment n like content in your strem

When fns comment or like content in your Fcebook Pge’s strem, Fcebook links their nme bck to their Fcebook profile pge. As result, when the profile stubs of those fns who hve poste comments n likes on your Pge re inexe, Google will see more reciprocl links between your Pge n your Pge’s fns (in wy tht grows orgniclly over time), which it will see s stronger bon. This cretes virtuous cycle of improve link weight from the inexe profile pge stubs to your Pge, n vice vers.

< href="http://www.insiefcebook.com/2009/07/06/college-stuents-fcebook-use-esing-up-over-the-summer-while-prents-logging-on-in-recor-numbers/">

Conclusion ∓ Next Steps

While builing n expning your Fcebook Pge presence requires cretive plnning n consistent execution, SEO cn ply vitl role in boosting your Pge’s growth rte. While virl istribution limits you to the people your fns re connecte to, serch engine optimiztion exposes your Fcebook Pge to Fcebook’s entire userbse – n s we’ve iscusse bove, there’s lot tht Pge owners cn o to mximize their exposure through Google, Yhoo, MSN, Ask, n other populr serch engines.

< href="http://www.insiefcebook.com/fcebook-mrketing-bible/">For Pge owners intereste in igging eeper into Fcebook mrketing, we highly recommen checking out Insie Fcebook’s inustry-leing < href="http://www.insiefcebook.com/fcebook-mrketing-bible/">Fcebook Mrketing Bible. The Fcebook Mrketing Bible hs been purchse by thousns of gencies, mrketers, socil ppliction evelopers, entrepreneurs, n euctors, n goes in epth on ozens of key tctics n strtegies for getting the most out of your Fcebook mrketing efforts. < href="http://www.insiefcebook.com/fcebook-mrketing-bible/">Click here to lern more bout the topics resse in etil. A < href="http://www.insiefcebook.com/fcebook-mrketing-bible-gency-brn-eition/">specil eition for big brns n gencies is lso vilble.

Source: InsieFcebook.com

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