Archive for August, 2009

Aug 11 2009

Get Paid Taking Surveys While You Strengthen Bonds With Your Family

Published by admin under internet

Most families come to a point when there is a need for a stay at home parent to be available. While this may affect your career, it does not affect your ability to continue earning. Try to get paid taking surveys to keep the fund flow continuing to your family. You can get useful products as free samples in the form of payment or you could choose cash

What to do
When you browse the net for stay at home assignments, check websites that list surveys. Surveys may be trying to understand consumer preferences regarding a service. Some expect the respondent to try out a sample of the product and provide feedback about the experience. Some of the surveys on the net are paid for. These are the surveys to register with to get paid taking surveys. Register with one or two surveys at the start and see the amount of time you take to complete. Allot a time for taking surveys and increase the number of surveys you fill. It is possible you will require adjusting your waking hours to include the early morning or late night to carry out the task of filling questionnaires.

Choosing
There are a number of surveys to fill. Be prudent. Be sure that the company you are registering with is a reliable, well-known company. There are websites that list the paid surveys that are regular and reliable. Check the website for its regularity in coming up with paid surveys. Another thing to consider is whether the survey is for a well-known product? Have you seen any promotional material regarding the product or have you utilised it? Make sure you understand the offering well since the company takes the feedback of those who get paid taking surveys seriously for improving their product.

Time
The main advantage of choosing to get paid taking surveys is that you can actually do this in spare time. It may not be possible to answer surveys with many interruptions in case there is a system time-out. Make time to complete the survey in a sitting. Normally, a survey form takes 6 to 12 minutes to complete. You are free to choose only those surveys that pay. Individuals who need time to take care of young children or ailing elders and have little time to spare find this a viable option to earn money in their spare time. The main requirement is discipline to make it possible to be regular at doing this task.

How you earn

The way you earn will vary as per the company’s policy. You can check the amount that will be paid and the mode of payment before you start the survey. While some surveys offer cash, others award points to engage the individual in participating more often to get paid taking surveys. There is a catalogue of merchandise and gift certificates that you can choose from to redeem the points earned. Check whether there is a validity period for the points. Some surveys can lead to you receiving other products in the company’s portfolio as a gift.

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Aug 10 2009

Using social networks for search engine marketing

Published by admin under internet marketing

Some businesses have been reluctant to adopt social networking as a marketing strategy, with companies even blocking access to social networks as part of company policy. Whilst this may seem a good move when trying to keep employees busy doing their jobs rather than completing their Facebook profile, marketing and communications departments have been slowly but surely become more frustrated at lost opportunities.

Social networking is an innate human trait, and in the business world, networking is vital. Hence the rise in networking events, business network breakfasts and so on. Moving this online was inevitable with the rise of the Internet, and businesses who fail to engage in the social network world with a cohesive marketing plan are more than missing a trick.

There are now many case studies of well-known brands who are successfully using social networking, not just for raising brand awareness and PR, but also for getting in contact with new and existing customers, for promoting products and services, offering white papers, freebies, coupons and discounts, and possibly most importantly, for listening to feedback from their customers.

Some companies have been flamed for the lack of interaction on blogs (for instance, disabling or removing comments), and it has not taken long for the lessons learnt by the likes of Johnson & Johnson and the damage allegedly done to reputations, to sink in. Businesses are realising that, whether you like it or not, your customers are sometimes going to make negative comments about your company, products and services. Those comments are going to be out there on the Net, and the realisation that they are better made in a place where you can at least spot them and respond is dawning on many of the large brands.

Twitter, Facebook, LinkedIn and Ecademy are different types of social networks, but each is valuable if it is the right tool for the job for your company, and is included in a marketing strategy that understands the opportunities and limitations of each network.

Twitter for instance is a great place to disseminate news about your products, to make an offer to your followers, to easily contact your customers at minimal cost, to create a following and conversation. The brand that is Stephen Fry has become synonymous with Twitter in the UK, and as a least cost marketing tool has proven very effective, bringing Stephen’s products to a global audience with very little effort. It has also minimised the costs, in both time and money, in dealing with customers and followers through more expensive channels, such as advertising, email, website updates and so on.

Facebook is being used successfully by many global product names to create fan pages and product pages, which then offer viral opportunities when the product is pushed through users’ feeds, thereby bringing in more fans and ‘groupies’. Facebook users are no longer just bored teens, and many silver surfers are also using Facebook as an easy way to share information with friends and family. This means that the Facebook demographic has changed, and creating pages or groups which are of interest to a particular target audience, geographic region and so on is a desirable, low cost strategy for many businesses.

LinkedIn is primarily a business network, and whilst being effective in bringing your business to the attention of others in the same sector, it has wider uses. Firstly, the chance to develop contacts with your suppliers, potential suppliers and customers, and others within the industry. The value of these contacts can never be underestimated, and there are many deals brokered through LinkedIn which would have been difficult or impossible without some expensive real world networking at conferences etc. Another aspect of LinkedIn which is frequently overlooked by the business world is the ability to create or join groups, where both promotion and discussion are the norm. By contributing to discussions, your company or yourself can be seen to be an expert in the field, and this in itself is valuable in online promotion. Additionally, there are many groups for promotion of products or services, as well as recruitment for specific sectors, and these add to the arsenal of promotional spots for articles, white papers, jobs, discounted services and so on.

Ecademy is similar to LinkedIn but, having been established for longer, has a wider range of available opportunities within its website, reaching both on and offline. Ecademy can be more time-consuming purely because of that, but equally as valuable as LinkedIn when seeking business contacts, and opportunities to bring your knowledge and expertise to a wider audience.

As with all these networks, it is essential to put time into the developing of relationships and holding conversations in order to reap the rewards. It is vital to remember that this must be a two way process. Hard sell will not work on any of the social networks, just as it is not a popular mechanism in much of real life. It is very much about giving first and foremost, and acquiring respect from your peers, customers, followers, as well as listening and showing an interest. The payback can be huge though if you are successful, and many of the internet marketers who tweet are garnering increasing amounts of custom by regularly talking as well as listening.

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