Instant Money Machine » online business

Start Living The Good Life Right Now

admin — Sun, 04 Oct 2009 19:15:39 +0000

Wouldn’t you like to know…

1)How to bring in consistent monthly revenue, WITHOUT having to look for more customers…?

2)Why it’s downright STUPID to only get paid once for a sale, when for the same amount of work… you can make a subscription (i.e. continuity) sale…

3)How you can turn just a handful of low-ticket sales into a real 5-figure a month business that continues to grow all by itself – month after month….

4)If I died tomorrow, my spouse would still earn a consistent monthly income for AT LEAST 18 – 24 months… with zero effort on their part.

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We know how difficult it can be to start making money online. There is a sea of opportunity, but many of them require a lot of hard work and a LOT of effort.

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FREE Report on How To Start A Successful Business Just For Visiting!!!!!

Stay Tuned For More Articles With Information On Starting an Succeeding In Your Own Business….

To Your Success,

What you should know about creating a successful E-Commerce Website

admin — Mon, 13 Jul 2009 08:48:25 +0000

Facilitating an online shop is quite different than opening the door of your traditional store at the mall every morning, and what works for one, may be damaging to the other. If you are in the process of starting an exciting online venture, reflect on the pros and cons an e-business can throw at you.

What are the advantages of having an e-commerce website?
• Low overhead: The domain name and hosting of a website cost way less than leasing an actual building and paying for its utilities. With an e-business you can store your merchandise virtually anywhere you want.
• Advertising: online marketing will be less expensive than advertising in brochures and newspapers. Search Engine Optimization tools can be learned, and if in the end, it does sound too complicated, hiring an SEO specialist will still be cheaper that sending out flyers through the mail.
• Customers accessibility: If changes in your business occur (e.g. new partners, new merchandise, winning an award, contests) you can notify your customers faster and more easily.
• Global marketing: Through the Internet you will be able to increase your customer base. It virtually means that through your website you are basically opening your door to the world, and not just a specific district in your city.

Why people like to shop online:
• Choice: consumers have a better selection of products to choose from. They can shop whatever, whenever and view all price ranges.
• Convenience: Products can be reviewed at any time, for free and in little time
• Comparison: Prices, specifications, quality, availability, benefits and more can be compared in minutes, regardless if the customer is at home, at work or at an Internet café.

Downsides to shopping online:
Customers still prefer to buy certain items like shoes, clothing, pets or perfume in a conventional store.
• Certain products may require in-store assistance.
• Some items may be difficult to deliver, or the shipping charges are too high.
• Website tools can be inflexible and occasionally will not allow customers to adjust their order.
• Some shoppers insist on haggling, but they cannot argue with an online shopping cart

Like with everything in life, most people avoid taking risks. They like familiarity and guarantees. When launching your e-commerce website eliminate statements and illustrations that may seem threatening to your customers. Highlight customer satisfaction, return policies, payment-safe options and other services so your clients know all of their orders and transactions will be risk-free.

E-tailers have to understand that consumers have expectations and they like to be in control. The benefit of having satisfied customers is that they will come back and will also recommend you to their co-workers, friends and family. ‘Word-of-mouth’ leads to more business than any other advertising technique and can help you build a strong reputation.

A few last words of advice: offer good bargains and deals, guarantee a speedy delivery, do not clutter up your site with unrelated topics and monitor your competition. Always be available to your customers. Use e-mail, forums, user reviews and ‘comment programs’ to keep the line of communication open and really listen to what your customers have to say. Remember, they are the ones who will determine which fashions will be hot sellers this summer, and what kind of music downloads will be popular.

Data-mining your e-commerce website

admin — Sun, 12 Jul 2009 07:48:41 +0000

It is important to keep a close eye on the statistics your e-commerce site provides to ensure that you are correctly targeting your content to your likely audience, and therefore making every sale that should be available to you. Not only that, but you need to be encouraging your potential and actual customers to engage with you, so that you can work on converting them to a customer for life, as well as utilising their network to promote your products more widely.

The big problem with traffic statistics is that invariably they do not easily indicate the different types of individuals who are arriving on your site. You cannot necessarily discover from your traffic stats whether that visitor came to buy, browse, bargain hunt, or research. There is no one size fits all for content on an e-commerce site, and it can be difficult to ensure that the information most likely to convert to a sale is easily discoverable by the right audience. After all, each type of user may come looking for slightly different things and act upon the information in different ways.<

This is where metrics and measurements come in handy. By profiling the different shoppers and visitors to your website, you can begin to understand the different categories of users your promotional campaigns drive to your website, and hence target information specifically to those visitors. By encouraging them to sign up to a newsletter, open an account, complete a feedback form or survey, or engage with a live contact person, you can begin to build up a picture of the types of people who visit your e-commerce site.

Why? You need to discover who is visiting your site, what their intentions are, and whether you are delivering precisely that they seek.

If you discover that a link on a particular site always leads to a sale of a discount item, or products that are on sale, or multi-buys, you can assume that the majority of those visitors are bargain hunters. Therefore, you can set up a landing page that specifically caters to those seeking a great price or a bargain, and push all of your lower priced deals to those customers immediately they follow the link from the originating site. There is no point pushing the highest spec products to those who are looking for bargain unless your price is highly competitive.

By looking at which type of visitor your backlinks and certain Pay Per Click campaigns or keywords drive to the site, you can adapt the content or landing pages to suit. Conversion rates can be measured and tweaks and changes made to landing pages to test those rates and increase them.

If you see that you have return visitors who regularly buy, then it is worth targetting those customers with a newsletter highlighting products they have shown an interest in or previously purchased, offer quarterly (or whatever timescale suits them and you) coupons, discounts and vouchers to repeat customers, and so on. By adding the option to open an account – this should not be compulsory for a first or one-off purchase – you can track your best customers and look after them.

Another way to motivate your customers is to offer an affiliate program that rewards them for their loyalty and promotion of your products and services. This does not necessarily mean purchasing expensive affiliate administration software, and may just mean assigning a single person within the business to communicate with your affiliates to ensure that the relationship is managed so as to be mutually beneficial.

You may discover that there are a number of customers who regularly put multiple items in their shopping basket before checking out, and then remove some of them. If this is the case, you need to check your pricing and shipping costs, and ensure that they are competitive, as well as clearly indicated at the point of purchase. Additionally, if you find a large number of shoppers dropping out before the sale, you must check the usability and functionality of your e-commerce software for ease of use and errors.

By examining the statistics, and applying a few techniques to gather information and then assess it for patterns, you can easily access the goldmine of information which your visitors leave behind. With carefully tailored calls to action, designed to meet your required results and tested regularly to ensure that you are hitting the right targets with your visitors, you can increase the number of responses and thereby achieve what you require from your ecommerce site.