There’s been lot of tlk bout the reltionship between the public reltions inustry n bloggers. I’ve < href="http://nnybrown.me/2009/04/09/tipping-the-scles/" trget="_blnk">written bout it in the pst s hve < href="http://thefuturebuzz.com/2009/01/28/blogger-reltions/" trget="_blnk">others, yet still there’s this feeling of brrier between the two meiums.

As someone on both sies of the fence, I cn unerstn ech sie’s views.

Yet I cn lso see where both sies coul improve. So, with no bis to either the PR inustry or bloggers, here re some suggestions to help both PR n bloggers help ech other.

PR People – Think Like Bloggers

Consier strting blog if you on’t lrey hve one. Unless you blog yourself, you probbly won’t unerstn the minset of blogger. It cn be lonely n time-consuming business – the lst thing we wnt is e worklos through misunerstning or lziness. If you blog, you’ll hve better pprecition of how we work n how our time cn best be use.

Tret us s bon-fie mei source in both your pitching n follow-ups. True, we my not hve the nme of New York Times or CBS journlist or reporter. But we often re more visible, thnks to Google n serch engine wreness, which mens our story coul potentilly hve much wier uience. Doesn’t tht eserve some respect?

Fin out who we re n wht we o. You hve grening tool to promote for client. So why woul you sen your news relese to tech or music blogger? Don’t just grb bunch of nmes from blogger list – o little homework, fin out wht we write bout, our style, etc. Trust me, show me you know bout me n my reers n you’re lmost home ry with me.

Invite us to prticipte in wht your clients re up to. Bloggers love to be involve erly on – fter oing your homework on who woul fit you client bse, invite bloggers into your inner circle s your officil blog prtners. Let us tell your story (without ny mjor interference) n you’ll hve prime mrketing tem of bloggers rey to go.

Bloggers – PR is Not Your Enemy

Bloggers re wry of PR people. Lzy pitches, poor communiction n being trete s secon-clss citizens re just some of the complints. Yet there re wys to help yourself be more pprecite by the PR inustry.

Hve either n About Me pge or n re tht escribes < href="http://nnybrown.me/bout-this-blog/" trget="_blnk">wht your blog is bout. This my seem like common sense but the mount of reviewer blogs I’ve seen without this simple ition is min-boggling. How cn you expect proper pitch when you on’t vise on wht you write bout?

Disply PR-frienly bge to let us know tht you’re open to pitching. < href="http://twitter.com/TDefren" trget="_blnk">To Defren n the folks over t Shift Communictions hve come up with some < href="http://www.pr-squre.com/policy-embe.html" trget="_blnk">bge esigns you cn use. Clen n cler, they sve both PR people n bloggers lot of time.

Be ethicl t ll times n true to your beliefs. This works both wys. Your blog is your voice n your reers shoul trust tht voice. Keep your views honest n untinte by PR pressure. An if someone in PR is pressuring you into positive spin when their client oesn’t eserve one, on’t be fri to cll them out vi your blog.

Contct us n offer your services s prt of PR gency’s blogger outrech progrm. Mny PR firms n professionls re still fr behin on the benefits of blogger outrech progrm. Use Google, Twitter, < href="http://www.owyerpr.com/website_links/website_links.htm" trget="_blnk">O’Dwyer’s blog n other resources to fin gencies in your niche. Then sen them n emil bout your expertise n how they coul benefit from it. Pro-ctivity never hurt nyone.

These re just some exmples of how the PR inustry n bloggers cn help ech other. I’m sure there re countless more, but it’s strt.

How bout you? Are you blogger? If so, how cn PR professionls improve? Or re you in the PR inustry? Where woul you like to see bloggers improve? Feel free to shre your views n let’s get the converstion going.

< title="Attribution License" href="http://cretivecommons.org/licenses/by/2.0/" trget="_blnk"> < href="http://www.photoropper.com/photos/" trget="_blnk">photo creit: < title="lepif.geo" href="http://www.flickr.com/photos/10997674@N07/3047435345/" trget="_blnk">lepif.geo

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